SAMSUNG Launches its Flagship Mobile Soul in Indiaon Jun 16, 2008
Launches 8 new advanced, feature rich handsets across the Popular, Multimedia and Business phone segmentsMakes a foray into the Mobile accessory business
Kolkata, May 29, 2008: SAMSUNG Telecommunications India (STI), design and technology leader in the Indian mobile market , today, announced the launch of its Flagship model Soul (SGH-U900) in the country. Soul offers the perfect balance of design and features. In addition to the introduction of Soul, SAMSUNG today also announced the launch of seven new, stylish, advanced mobiles in the country across the popular Guru series; multimedia (music and imaging) and the business phone segment. Reinforcing its lifestyle positioning, the Company today announced its foray into the mobile accessory business in the country by launching lifestyle mobile accessories in the market. Announcing the launch of Soul, stated Mr Sunil Dutt, Country Head, SAMSUNG Telecommunications India, "We believe that Soul is the answer for today’s style-conscious consumers, looking for a perfect blend of outstanding quality, design and performance. We are confident that the Soul will enhance the SAMSUNG consumer experience in the premium phone category." Soul is the ultimate essence of mobile; a slim, lightweight and stylish product yet still boasting all the essential functions in one single device. Showcasing extreme minimalism in a slim design, Soul has a full metal body with a premium look and feel with a natural color and hairline texture . Soul enhances the usability for the user with features that adapt to the user depending on the application. With Magic Touch by DaCP™, navigation indicators on the keypad of the phone change according to the user’s needs, making navigation of the menus simple, intuitive and direct. The navigation panel’s icons change according to function. For example, when in music mode, music related icons will light up on the navigation indicators. When in camera mode, camera related icons such as zoom and brightness icons will appear. At only 12.9mm thin, it is equipped with professional photographic functions including a 5 megapixel camera. Soul answers today’s customer needs as the perfect digital camera and multimedia mobile combined into one single device. Features such as face detection, image stabilizer and Wide Dynamic Range (WDR), which are very up-to-date features even in today’s digital cameras, are also equipped in Soul. Users can enjoy super-fast Internet access through the 7.2 Mbps High Speed Downlink Packet Access (HSDPA) browser and share images or video taken with the phone. With 7.2 Mpbs HSDPA, users can also download songs at a faster speed compared to average 3G networks. Soul is also perfect for music listeners with features such as Music library navigation, digital power amplifier by ICEpower® technology by Bang & Olufsen ICEpower. Soul is priced at Rs 20,585/-. True to its brand positioning ‘Next is What?’, the new SAMSUNG mobile phone launches exemplify the latest in terms of cutting edge technology and design innovation. Addressing the needs of the business users, are the SAMSUNG SGH-i780 and the SAMSUNG D780.The SAMSUNG SGH-i780 is a sleek smart device featuring a full QWERTY keyboard and full touch screen. The Windows Mobile 6.0 device features push email, MS Office, MSN Chat; GPS capabilities, an optical mouse, Wi-fi support and 2-megapixel camera. The optical mouse feature in the SGH-i780 is an industry first from SAMSUNG.The handset is priced at Rs 25,000/-. The SAMSUNG D780 is a tri band, dual sim phone with a SIM toggle key; 2.1” QVGA TFT Display; 2 Mega pixel camera, FM Alarm, MP3 Music player, e- mail with XHTML, Bluetooth and Bluetooth printing capability and supports upto 11 hours battery talk time . In the multimedia segment, the new handset launches include the SGH-E251, SGH-M120 and SGH-J150.With dedicated music control key, 1GB content loaded MicroSD, FM radio with RDS, MP3 music player, SAMSUNG E251 is the latest addition to the Music phone segment. SAMSUNG M120 represents the ‘Next’ in terms of entertainment mobile phones from SAMSUNG, with its stylish chrome finish and entertainment features. The handset is equipped with MP3 music player, Stereo FM radio, video camera, GPRS Class 10, Cricket game and call time tracker, Hinglish messaging and 10MB internal memory. It is priced at Rs 3795/-. SAMSUNG’s J150 is a 9.9 mm Slim, premium, metallic design mobile phone. It has a 1.9" large display with 1.3 mega pixel camera, MP3 music player, FM radio, bluetooth connectivity and expandable memory (MicroSD). The SAMSUNG J150 is priced at Rs 5300/-. The highpoint of SAMSUNG’s Multimedia Phone range in the Music Phone segment is the SAMSUNG BeaT450, which seeks to give users a Mobile Theatre experience. Combining the next level in form and function, the i450 brings alive the pulsating experience of 3D surround sound powered by ICE Power amplifiers by Bang & Olufsen. Storing, accessing and juggling music on this mobile phone gives the users a new high because of the revolutionary Music wheel and the Dual-Slider form factor. The BeaT450 has been priced at Rs. 14,799/- SAMSUNG has strengthened its popular Guru Series with the introduction of Guru 145 and Guru 300. The Guru Series offers a strong value for proposition to its users with its consumer relevant features and affordable pricing. The Guru 145 represents the entry level in the Guru series, with its pricing of Rs.1696/- . It comes with an 8 hours battery talk time, 65K Colour CSTN display, Speakerphone, Mobile tracker and 16 poly ringtones. SAMSUNG Guru 300, the stylish pearl finish flip phone is the latest addition to the Guru Series. The handset offers multimedia features such as FM recording, MP3 ringtones, Hinglish messaging, Indian calendar and Java games (cricket and Sudoku). The handset is priced at Rs.2999/- The launch of Guru 145 and Guru 300 completes the SAMSUNG Guru series, which includes the very successful Guru 100 and the just launched Guru 200. The SAMSUNG Guru range now comprises of four models - Guru 145, Guru 100, Guru 200 and Guru 300 and is priced in the range between Rs 1696/- to Rs.2999/-. With the introduction of Soul and the seven new models, the SAMSUNG mobile phone range is available in the price range between Rs 1696/- to Rs 27599/-. SAMSUNG today also announced its foray into the Mobile accessory market by launching a host of stylish mobile accessories including Bluetooth headsets- both Mono and Stereo; Portable speakers; handsfree, car adaptor and other standard accessories. The highpoint of the Bluetooth accessory range is the unique coin shaped SAMSUNG headset WEP 500 as well as WEP 420, which is the SAMSUNG Bluetooth headset available in B&O design.” We expect to garner a 5-10% of the mobile accessory market this Year”, states Mr Dutt. About SAMSUNG Electronics: SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT LCDs.
